I’m Carlo, a UX Designer and Researcher from Australia. I’m currently designing experiences at Best Buy Canada, in Vancouver.

I have a passion for crafting intuitive and impactful user experiences. With a background in UX design, research and strategy, I collaborate with talented humans to create products that balance business goals with user needs.

I’ve previously worked at Commonwealth Bank of Australia (CBA), gaining experience in designing and researching for financial services that simplify everyday banking.

Alert to prompt a customer to verify their email.

Email Verification

Best Buy Canada | 2025

Customers are creating an account without verifying they have access to the email address they’ve entered. This poses a security risk for customers and threatens the business with the use of bot users during product releases.

As the Product Designer, I researched industry experiences, created user flows, wireframes, prototypes and copy for the end-to-end experience.

Help content at the bottom of the page.

Consistent Help

Best Buy Canada | 2025

Customers on bestbuy.ca need a way to get help from any page, that can be found easily and consistently. This is solved for in the global footer, but I identified pages where this was lacking.

As the Product Designer, I created a design to conform with WCAG requirements, in a short timeframe, that can be executed and scaled across our various web apps.

Annotations for focus and reading order

Annotating for Accessibility

Best Buy Canada | 2024

Customers who visit bestbuy.ca aren’t able to use any accessibility tools and aids to complete tasks as a shopper.

As the UX Designer, I audited experiences within the customer account to convey to developers where and how to meet WCAG 2.1 requirements.

Dashboard on a Macbook Pro.

My Best Buy

Best Buy Canada | 2024

The account dashboard design couldn’t scale with the growth of features being added, making the account disengaging to customers, who only went to their account to see their orders.

As the UX Designer, I shifted our design strategy to be modular and dynamic, tested the experience and made design decisions for our mobile app users.

Membership landing page.

Best Buy Membership Online

Best Buy Canada | 2023

Customers could join Best Buy Membership online, but were left confused when they could only use their membership benefits in-store. We brought the store experience online, so that customers could use their membership from anywhere.

As the UX Designer, I worked with designers and developers to map out the end-to-end journey, and collaborate with stakeholders to bring their vision to life.

Nice things people say.

  • Carlo is a real pleasure to work with. He's cheerful, humble and has great communication skills. He recently stepped up to support an initiative outside his product family and has meshed with the team seamlessly. He always champions the best customer experience and makes his colleagues laugh along the way.

    Katy Cobb, UX Writer, Best Buy Canada

  • Carlo knows how to have fun while being the best! He is highly organized and his documentation is magical. He is super positive when faced with any challenge. He is an absolute pleasure to work with. Carlo is envious of my AOM plaque. If he gets his own, he will cherish it forever.

    Julian Hakim, UI Designer, Best Buy Canada

  • Thank you for all of your efforts to share our current state of Membership for customers and Blue Shirts with our Executive Leaders. Your hard work goes a long way in helping us ensure that we are in alignment and focused on building the right solutions.

    Cliff Stefanuk, Product Manager, Best Buy Canada