Best Buy Membership Online
Best Buy Canada | 2023
Customers could join Best Buy Membership online, but were left confused when they could only use their membership benefits in-store. We brought the store experience online, so that customers could use their membership from anywhere.
As the UX Designer, I worked with designers and developers to map out the end-to-end journey, and collaborate with stakeholders to bring their vision to life.
An online membership experience enables customers to:
Become a member fast and easily.
See their membership information and benefits from within their account.
Use their member offers from anywhere.
Online membership brought value to the business by:
Enabling the automated measurement of customer engagement and membership usage.
Creating parity between in-store and online experiences, for a wider reach of customers.
